Marketing Tip – 12
What’s in a logo?
Actually you’d be surprised – since designing your original logo or branding a couple of years ago, sales of your products and services hopefully went from strength to strength and customer feedback told you that, as well as the great product quality and service any packaging information and of course great value for money all added to the experience and brand name.
Your customers probably see your company logo on everything from promotional material to stationery – and of course your catalogue, website, Facebook, Twitter and perhaps a blog.
But is it still effective? Is it the clean, is it the modern look of your company today, the branding has no small influence in people choosing your products and services.
And the time maybe right to bring your logo right up to date with a new look that brings it into line with the new look of your company.
Any new logo should be a fresh, clean design with a modern font and an icon to your existing clients and new prospective clients that features the signature colours of your brand.
Perhaps try to incorporate something from your old logo as a reminder of its origins.
It’s yet another thing that you could be doing to stay ahead of your competitors and retain your image, get people talking about your company again and built the future from its present base.
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